Privacy Policy

Last updated: 15 July 2026 · HIGHFIGHT SDN. BHD.

HIGHFIGHT SDN. BHD. (Registration No. 202301042874 (1536790-U)) ("we", "us", or "our") operates the website highfight.cc and develops, publishes, and advertises game and software products. This Privacy Policy explains how we collect, use, disclose, and safeguard information.

1. Information We Collect

We may collect the following categories of information:

• Contact information — name and email address when you contact us directly.
• Usage data — IP address, pages visited, browser type, device information, timestamps, and referring URL recorded in standard web server security logs.
• Communication data — content of emails or enquiries you send to us.
• Advertising account data — if our Marketing API application is approved and an authorised company user connects an account, we may process advertising account identifiers, campaign configuration, delivery status, spend, impressions, clicks, conversions, and other performance metrics made available by the platform.

We do not collect sensitive personal data, payment card information, or data from minors under 13.

2. How We Use Your Information

• Respond to business enquiries and partnership requests.
• Maintain, secure, and improve our website, game products, and software publishing operations.
• Comply with Malaysian law and the Personal Data Protection Act 2010 (PDPA).
• If approved, use TikTok's Marketing API to manage, report on, measure, and optimise campaigns for our own advertising accounts.

3. Legal Basis for Processing

We process personal data on the basis of legitimate business interests and, where required, with your consent. We comply with the Malaysian Personal Data Protection Act 2010 (PDPA).

4. Data Sharing and Disclosure

We do not sell or rent your personal information. We may share data with:

• TikTok for Business as an advertising platform. If our API application is approved, data will be requested only for advertising accounts that have authorised HIGHFIGHT SDN. BHD. and only for our internal campaign operations.
• Hosting, email, security, analytics, and technical service providers assisting us in operating our website and products, under appropriate contractual or confidentiality obligations.
• Regulatory or law enforcement authorities where required by law.

5. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy or as required by applicable law. Business enquiry data is generally retained for up to 24 months. If API access is approved, advertising data will be retained only for the period required for campaign reporting, reconciliation, security, and legal compliance, after which it will be deleted or aggregated.

6. Cookies and Tracking

This public website does not currently use third-party advertising cookies or tracking pixels. Our hosting provider may process basic technical logs required to deliver and secure the site.

7. Third-Party Platforms

Our advertising and content operations involve the use of third-party platforms including TikTok. When you interact with those platforms, their respective privacy policies apply.

8. Security

We use access controls, encrypted transmission, least-privilege account permissions, credential protection, and logging appropriate to the information processed. API credentials and access tokens, if issued, will not be exposed in public webpages or client-side code. No internet transmission or storage system is completely secure.

9. Your Rights

Subject to applicable law, you may request access, correction, or deletion of your personal data. Contact us at highfight@highfight.cc.

10. Contact

HIGHFIGHT SDN. BHD.
Registration No. 202301042874 (1536790-U)
NO. 44-1, JALAN PRIMA 2, PUSAT NIAGA METRO PRIMA KEPONG, 52100 KUALA LUMPUR, W.P. KUALA LUMPUR, MALAYSIA
Office telephone: +60 11-1188 0116
Email: highfight@highfight.cc
Website: highfight.cc

11. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of our services after changes constitutes acceptance of the revised policy.